I had the opportunity over the summer to work on some very fun and creative spots for Budlight with OPositive Films. I recall at the time chuckling with the director about the catchphrase, which of course has gone on to widespread acclaim and popularity. It goes to show what jaded old-hand madmen know...
These spots are a testament to how tightly a commercial shotlist can be planned before shooting. I was given locked location shots and precise angles from a detailed tech scout. This is really rare to see in commercial production, but the end result is predictably tight and top notch. What a treat.
There were several more that to my knowledge never aired... And thus they remain in the Vault. Alas.